Consumers’ growing reliance on the internet to get information about products and services, compare options and prices and look at customer reviews and recommendations has made digital marketing a necessity for most businesses.
However, the web is crowded with a lot of information, so simply having a website is not enough to guarantee that people looking for your products or service will be able to find you. Effective Search Engine Optimisation (SEO) is required to help you stand out in the digital marketplace.
When we look at SEO, we look at the big picture starting with your website. We make sure the site has a good foundation, from the technology used to site design, usability and responsiveness. We look at everything from image optimisation, image names, page names and page folds. We also look at the content, ensuring a good balance between image and text and relevance of the message to the target audience.
We work on both the on-page and off-page SEO to make sure that social media and other links are working for you as much as possible. We keep the search engines interested by creating fresh, up-to-date and relevant content.
We do not stop there; we work with you in getting your message out and driving traffic to the website through social media management, automated email campaigns and other digital marketing methods.