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Home Blog Archive by category "Online marketing"

Category: Online marketing

Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.

It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

It can deliver benefits such as:

Growth in potential
Reduced expenses
Elegant communications
Better control
Improved customer service
Competitive advantage

It is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).

The broad spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems.

It connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.

Online marketing synergistically combines the Internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:

E-commerce
Lead-based websites
Affiliate marketing

The main limitation is where goods are being sold, the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.

Articles about "Online marketing"

outsource digital marketing

The A to Z of Digital Marketing

By Camille Denise Rellosa | Blog, Digital marketing, Online marketing, SEO | 26 April, 2019 |

A Adwords is a form of  PPC or Pay-Per-Click paid advertisement that uses SEO keywords not to rank but to directly promote brands, products and services through bids. Advertisements through Google Adwords are promoted all over the Google Network such as Youtube, Gmail and other partner websites. In search engine results pages, Adwords appear onExplore Now

digital marketing 2019 banner

Digital Marketing in 2019

By Camille Denise Rellosa | Blog, Digital marketing, Online marketing | 23 April, 2019 |

What happened in 2018? In last year’s prediction of what Digital Marketing will be like in 2018, Video Content Marketing was expected to bring the field to a whole new level and type of marketing. So as predicted, the then trend is now the leading marketing strategy that continues to develop with new and betterExplore Now

social Media tips

Social Media Guide: Best Time to Post

By Pau Llames | Digital marketing, Online marketing, Outsourcing | 28 December, 2016 |

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyExplore Now

https://bureauservsg-zggwblmrsuaxygti4.netdna-ssl.com/wp-content/uploads/2016/05/responsive-web-design.jpeg

7-Step Guide to Social Media Marketing Success

By design@bureauserv.com | Advanced SEO Techniques, Digital marketing, Online marketing, SEO | 24 October, 2016 |

If you are using the internet, I am sure you have heard about social media marketing or an active user of social media networks – hello Facebook, Instagram, Twitter, and LinkedIn! These social media platforms have become such as huge part of our lives. For some, social media had become their primary means of communication,Explore Now

mobile wallets

Are Mobile Wallets The Future of Your Business?

By Emy Bautista | Business advice, Digital marketing, Online marketing | 4 October, 2016 |

We are so attached to our phones that any related idea or technology is automatically a surefire success. Mobile wallets made a worldwide buzz back in 2014 when Apple announced Apple Pay. In sum, it is a mobile payment app that facilitates card-less and cash-less transactions. Google, Samsung and others followed with their platforms. What areExplore Now

Marketing Automation

Marketing Automation: The Modern Way to Advertise

By Pau Llames | Digital marketing, Online marketing, Outsourcing | 16 September, 2016 |

Automation has made life so much easier and fun, even in marketing. It streamlines all marketing and sales repetitive tasks with automated solutions, which reduces costs and human errors. These days, software and technologies are used to enhance promotional strategies across the globe. These things are individually referred to as marketing automation. Online marketers useExplore Now

Tasks Small Businesses Should Outsource

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing | 9 August, 2016 |

In the book the E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying to do everything alone. Many entrepreneurs have great skills and talents, but as the business grows, they soon realise that they have to juggle different roles to make the business work. They often findExplore Now

10 Reasons to Outsource to the Philippines

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing | 26 July, 2016 |

Today, BPOs are continuously growing in number around the world. So, businessmen’s success on this trade basically depends on the location of their businesses. One of the most popular outsourcing destinations for years is Philippines. To sum up the reasons why, below are a few factors that substantiate this claim: 1. Cultural Compatibility The PhilippinesExplore Now

Going Mobile-Friendly Matters

By design@bureauserv.com | Advanced SEO Techniques, Blog, Digital marketing, Online marketing, Outsourcing, SEO | 19 July, 2016 |

Smart Insights statistics show that mobile overtook fixed internet access in 2014, and continues to increase. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Out of this, more and more people are getting access to social media networks, online shops, and aExplore Now

How to Establish and Increase Web Presence

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO | 11 July, 2016 |

Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research of the product or service, compare options and customer reviews before making major purchases. Online shopping is gaining web presence and the range of products and services online has grown exponentially. Indeed, the internet has becomeExplore Now

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