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Home Blog Archive by category "Brand development"

Category: Brand development

Hislop defined branding as “the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers.” In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand development.

Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.

Brand management aims to create an emotional connection between products, companies and their customers and constituents.

Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

Articles about "Brand development"

semantic seo

How to do semantic SEO?

By Emy Bautista | Advanced SEO Techniques, Brand development, Digital marketing, Outsourcing, SEO | 17 April, 2017 |

How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, it has been around since 2004, but recent Google algorithmExplore Now

social media

How to Kick-start Social Media Marketing for Your Business

By Emy Bautista | Brand development, Digital marketing, Online marketing, SEO | 21 June, 2016 |

Social media marketing is undoubtedly one of the most popular promotion strategies for today’s businesses. In a survey conducted by Forbes, 78% of the respondents said that social media posts of companies influence their buying decisions and 71% said they are more likely to purchase an item based on social media referrals. The huge impactExplore Now

responsive website

Importance of a Responsive Website

By Emy Bautista | Brand development, Business advice, Digital marketing, Outsourcing, SEO | 12 May, 2016 |

Every digital marketing campaign starts with a website. A website is essential in helping businesses and organisations present the company and improve their web presence. The astronomical increase in the number of people using mobile devices to surf the web has made responsive website design the standard. First of all, a responsive website offers optimalExplore Now

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